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= Tv Turn Off Week (April 19th - 25th 2004)
What happens during a seven-day experiment in life without TV? A whole new space to think emerges. You find yourself passing time in ways you never expected. And you start to wonder: when I reach for the remote, who is really in control? TV Turnoff 2004 is no ordinary social ritual. Sure, itÆs a statement against the dead-end couch culture. But when millions of people let the screen fade to black this year, theyÆll also be helping to build the Media Carta movement û the human rights battle of our information age.
Fewer and fewer people control the media that shapes our worldview. And nowhere does this play out worse than on our televisions, where the corporate agenda reigns supreme. Last year, MTV, the factory of teenage-cool, proved the point perfectly. By refusing to air our spots, they let sponsors trump free speech. That's no recipe for a healthy democracy.
With the Media Carta movement, we're fighting back û for the right of all citizens to access societyÆs most powerful forms of communication.
So, while your making your TV Turnoff plans for this year and looking through the action ideas, website links, reports, MP3s, Posters and updates û check out the Media Carta Campaign. Read the manifesto and pledge your support.
[#clips]
= Clips
http://www.adbusters.org/testing/psycho/tvturnoff/spots/tvturnoff_countdown04_high.mov http://www.adbusters.org/testing/psycho/tvturnoff/spots/tvturnoff_minimalist04_high.mov
[#posters]
= Posters
http://www.adbusters.org/testing/psycho/tvturnoff/images/smStopTVAddiction2004.jpg
http://www.adbusters.org/testing/psycho/tvturnoff/toolbox/poster.html