What it is:
Greed is the desire for material wealth or gain, ignoring the realm of the spiritual. It is also called Avarice or Covetousness.
Why you do it:
You live in possibly the most pampered, consumerist society since the Roman Empire.
Your punishment in Hell will be:
You'll be boiled alive in oil. Bear in mind that it's the finest, most luxurious boiling oil that money can buy, but it's still boiling.
Associated symbols & suchlike:
Greed is linked with the frog and the color yellow.
The Travelers' Guide to Hell (ISBN 1860119107) says Greed is ruled by the celestial sign of Mercury.
Other links: Native American Yoga